PR is used to help an organization cultivate a good relationship with its audience and maintaining a positive relationship with stakeholders is crucial to the success of every organization. If the public perspective of a company is negative, people will look elsewhere and avoid using its products or services.
Public relations professionals are experienced in communicating with a huge variety of people on behalf of organizations across all sectors. Given this scope, there are many different types of public relations and various areas of focus.
Strategic communications
Media relations
Community relations
Internal communications
Crisis communications
Public Affairs
Online and social media communications
Political advertising and strategies