PR is used to help an organization cultivate a good relationship with its audience and maintaining a
positive relationship with stakeholders is crucial to the success of every organization. If the public
perspective of a company is negative, people will look elsewhere and avoid using its products or
Public relations professionals are experienced in communicating with a huge variety of
people on behalf of organizations across all sectors. Given this scope, there are many
different types of public relations and various areas of focus.
Online and social media communications
Political advertising and strategies